General

Please read the following conditions carefully before continuing. Persons who log on to the nationalzermatt.ch website (and its subdomains) of Hotel National Zermatt AG signify their agreement to the following conditions.

We are delighted that you are interested in our offers. Please read the general standard terms and conditions (GTC) carefully. They constitute an integral part of every contract.

We attach great importance to protecting your privacy and your personal data. For this reason, the collection and use of your data is always carried out in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 (GDPR), the Federal Data Protection Act (“Bundesdatenschutzgesetz” – DSG) and the Telemedia Act “Telemediengesetz” – (TMG). As the party responsible for data privacy, we hereby provide you with information as to which data is collected by us and how we process this data.

As a visitor to the nationalzermatt.ch website, you decide which personal data you are willing to disclose. However, we wish to call your attention to the fact that by visiting our website and reading the Newsletter you automatically provide us with information which enables us to determine how visitors use our website and Newsletter and which information and offers meet with particular interest. If you register personally or make bookings via our website or request information material or other services, we require personal information about you, such as your name and address. To the extent that such services are provided by third parties, we will pass your data on to the service providers concerned; by giving us your particulars, you automatically authorize us to do so. Otherwise we will treat your personal data in confidence and only process it ourselves or release it to third parties in an anonymized form. Such third parties may also be located abroad. Data processing by ourselves or by third parties is performed solely for the purpose of giving individual information to our customers – save where it is used to provide services requested by you – and is designed to meet their interests and needs and also used for statistical and marketing purposes for ourselves and for tourism service providers in Switzerland. Data processing is intended to enable us to design our website and our own service offering to meet the needs of users. However, data processing is also effected, in particular, for market analysis and to ascertain interest in the wide-ranging tourist service offering in Switzerland thereby enabling us to reach conclusions as to the design of this tourist service offering in an appropriate way to satisfy needs and to enable Swiss tourist businesses to benefit from this knowledge. Any other use of your personal particulars, in particular their sale to third parties, is expressly excluded. As a registered customer you can ask us to provide information on the content of your customer data held by us.

This website uses cookies

Cookies are small text files that are stored permanently or temporarily in your computer when you visit this website. The purpose of cookies is, in particular, to analyze the use of this website for statistical evaluation and continuous improvement.

In your browser settings you can deactivate cookies partially or completely at any time. If you deactivate cookies, you may not have access to all features of this website.

Privacy Policy

1. Personal data

Personal data is defined by the GDPR as all information relating to an identified or an identifiable natural person; a natural person is regarded as identifiable if they can be identified directly or indirectly in particular by attribution to a means of identification such as a name, a code, location data, an online identifier or one or more features which reflect the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person. Personal data is only saved insofar as this is necessary in order to render the service you have booked, comply with statutory requirements and serve the purpose specified below.

2. Anonymised files/logfiles

You can visit our website without the need for personal data to be collected. However, every time you visit our website, certain anonymised data is saved, for example which page or which product/service was accessed. This data is not personal and is therefore not subject to the statutory provisions of the GDPR or the BDSG.

The website operator or page provider collects data via visits to the web page and saves these as server logfiles. In this way, a protocol is compiled of the following data:
website visited, time of access, volume of data sent in bytes, source/reference specifying the page from which access was made, browser used, operating system used, IP address used.

The data collected is used solely for the purpose of statistical analysis and to improve the website. However, the website operator reserves the right to examine the logfiles subsequently if there is any concrete indication of unlawful use.

Anonymous data is collected solely for the purpose of statistical analysis in order to improve our services. In this regard, please note the section “Right to information/right of cancellation”.

3. Purpose of collecting personal data

However, collection of personal data is essential when you use our website to book a trip or other service, get in contact with us, subscribe to our newsletter or use other facilities offered by our website where personal data is required for handling purposes. This also includes buying vouchers and entering competitions, for example.

In compliance with statutory regulations and in the interests of data economy, this generally only involves collecting the data required for providing the service in question. If we ask you to provide additional information in our forms, this is always voluntary and is designated accordingly.

Temporary saving of the IP address by the system is necessary in order to allow the website to be delivered to the user’s computer. For this purpose, the user’s IP address has to be saved for the duration of the session. Saving of this information in logfiles also serves the purpose of ensuring the proper functioning of the website. In addition, this data helps us optimise the website and ensure our IT systems are secure. In this connection, there is no analysis of the data for marketing purposes. These purposes also constitute our legitimate interest in data processing according to Article 6 Paragraph 1 Letter f GDPR.

If a stay or other service is booked, the data collected in order to handle this booking is used according to statutory requirements for promotional purposes and for statistical purposes.

The legal basis for sending out the newsletter as a result of selling goods or services is Section 7 Paragraph 3 Unfair Commercial Practices Act (“Gesetz gegen den unlauteren Wettbewerb” – UWG).

If you subscribe to our newsletter, we then use the data you submitted concerning your person and your trip to be able to provide optimum support for you as a newsletter subscriber based on Article 6 Paragraph 1 Letter f GDPR.

If the user has given their consent after registering for the newsletter, the legal basis for processing the data is Article 6 Paragraph 1 Letter a) GDPR.

Otherwise we use the personal data saved by us to maintain customer relations, to provide customer support (e.g. information on how your trip was handled), to implement our own advertising and marketing measures (e.g. send out catalogues and other advertising mails within the legal limits, to assess customer satisfaction and to process orders.

4. Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject to undertake processing of personal data, Article 6 Paragraph 1 Letter a EU General Data Protection Regulation (GDPR) serves as the legal basis.

When processing personal data is required in order to meet contractual obligations where the data subject is the contractual party, Article 6 Paragraph 1 Letter b GDPR serves as the legal basis. This also applies to processing measures required to implement pre-contractual measures.

Insofar as the processing of personal data is required in order to meet a statutory requirement to which our company is subject, Article 6 Paragraph 1 Letter c GDPR serves as the legal basis.

If it is the case that the vital interests of the data subject or another natural person make the processing of personal data necessary, Article 6 Paragraph 1 Letter d GDPR serves as the legal basis.

If processing is required in order to safeguard a legitimate interest of our company or of a third party and if the interests, fundamental rights and basic freedoms of the data subject do not override the first-mentioned interest, Article 6 Paragraph 1 Letter f GDPR serves as the legal basis for processing.

5. Disclosure of personal data to third parties

Your personal data is only made available within the limits of the relevant statutory provisions, in particular those of data privacy and competition law.

Insofar as is necessary for the service we are contractually required to provide or due  statutory requirements, your data is also made available to subcontractors or service providers so as to enable them to render the service on our behalf or under our authority (e.g. technical handling of post and e-mails, payment handling, customer service).

In addition, the data is made available to persons or companies to handle your booking, in particular transport companies, travel operators, hotels, travel agencies, car rental companies, cruise lines, authorities etc. Please note in this connection that the data privacy provisions in force in the countries in which these persons and companies are located may differ from those that apply in Germany.

What is more, we disclose and transfer your data to third parties insofar as we are obliged to do so by law or based on a final court ruling.

You have the right to receive the personal data relating to you in a structured, commonly used and machine-readable format. You also have the right to have this data sent to another responsible party without hindrance by the controller to whom the personal data was provided.

6. Saving and deletion of data

Your personal data is saved in the context of the purposes stated in the section “Purpose of collecting personal data”. The personal data of the data subject is deleted or blocked as soon as the purpose of saving no longer applies. Data can also be saved if this is required by European or national legislation as stipulated by EU directives or other provisions to which the controller is subject. The legislative authorities impose a diverse range of safekeeping obligations and periods. Data is also blocked or deleted when a safekeeping period required by the above-mentioned legal provisions expires, unless it is necessary to continue to save the data in order to conclude a contract or meet contractual obligations.

7. Provider and responsible party

Hotel National Zermatt AG
Matterstrasse 39
3920 Zermatt

E-Mail: info@hotelnationalzermatt.ch

8. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website in order to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address that was determined by Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you change your settings, you may not be able to use all the features of this website to the fullest extent.

In addition, you may prevent the cookie’s collection of data and collected data related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plug-in under the following link: http://tools.google.com/dlpage/gaoptout

For more information about terms of use and privacy, please see the Google Analytics Terms or the Google Analytics Overview. We point out that on this website Google Analytics was extended to the code “gat._anonymizeIp ();” to ensure the anonymous collection of IP addresses (so-called IP masking).

9. reCAPTCHA

To protect your requests via online forms, we use the reCAPTCHA service of Google Inc. (Google). The query is used to distinguish whether the input is made by a human or by an abusive automated, mechanical process. The query includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose, your input will be transmitted to Google and used there. However, your IP address will be shortened beforehand by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

Only in exceptional cases the full IP address will be sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of this service. The IP address sent by your browser as part of reCaptcha will not be merged with other data provided by Google. This data is subject to the deviating privacy policies of Google. For more information about Google’s privacy policy, please visit: https://www.google.com/intl/en/policies/privacy/

10. Facebook Social Plugin

This website uses plug-ins provided by the social network facebook.com, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plug-ins can be identified by the Facebook logo (a white “f” on a blue tile or a “thumbs up” symbol) or else they bear the label “Facebook social plug-in”. The list and appearance of Facebook social plug-ins can be viewed here: http://developers.facebook.com/plugins

If a page of this website is accessed that contains such a plug-in, the browser used establishes a direct connection with the Facebook servers. The content of the plug-in is sent directly by Facebook to the browser used and integrated by the browser in the web page. For this reason, we have no influence on the extent of the data collected by Facebook using this plug-in; we are therefore able to provide you with the following information according to our knowledge: as a result of integrating the plug-ins, Facebook is informed that the relevant page of our website has been accessed. If you are logged into Facebook, Facebook is able to establish a link between your visit to our website and your Facebook account. If you interact with the plug-ins (by activating the “Like” button or posting a comment, for example), this information is sent by your browser directly to Facebook, where it is saved. If you are not a member of Facebook, it is still possible for Facebook to find out your IP address and save it. For details of the purpose and extent of data collection and any further processing and use of the data by Facebook as well as your rights and settings options in this connection for the protection of your privacy, see the Facebook privacy policy:
http://www.facebook.com/policy.php. If you are a member of Facebook and do not want data to be collected about you via our website and linked to data saved by Facebook about you as a member, you must log out of Facebook before visiting this website. It is also possible to block Facebook social plug-ins by means of add-ons for the browser used, such as the “Facebook Blocker”.

11. Facebook conversion pixel

This website uses the “Facebook Pixel” provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). This enables users’ behaviour to be tracked after they have viewed or clicked on a Facebook advertisement. This serves to analyse the effectiveness of Facebook advertisements for the purpose of statistics and market research and can help optimise future advertising.

The data collected is anonymous for us, so it does not allow any conclusions to drawn as to users’ identity. However, the data is saved and processed by Facebook, so in conjunction with the respective user profile, it is possible for Facebook to use the data for its own advertising purposes in line with the Facebook data policy (https://www.facebook.com/about/privacy/). The user can allow Facebook and its partners to place advertisements on Facebook and outside Facebook. What is more, Facebook can save a cookie on the user’s computer for this purpose.

By visiting our website and our Facebook page, you agree to this practice. In order to prevent cookies being used on a computer in general, the internet browser can be set in such a way that no cookies can be saved on the computer at all in future and existing cookies are deleted. However, deactivation of all cookies can result in certain functions on our web pages no longer being available. The user can deactivate the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: http://www.aboutads.info/choices/

12. Use of the Instagram button

This website uses social media plug-ins provided by the social network Instagram, operated by Instagram Inc., 1601 Willow Road, Menlo Park, California, 94025, USA. The Instagram plug-in can be recognised by the “Instagram button” on our homepage.

If you activate the Instagram button while you are logged into your Instagram account, content from our website can be linked to your Instagram profile. This allows Instagram to associate your visit to our pages with your user account.

We should expressly like to point out that as the provider of this website we are not aware of the content of the data sent nor how this data is used by Instagram. For further information on this, see the Instagram privacy policy at: http://instagram.com/about/legal/privacy

13.  Transmission of our e-newsletter and emails

Hotel National AG sends out info newsletters containing further information, e.g. on updated websites or special offers by email. If you register for this service, we wish to call your attention to the fact that the emails are generally transmitted in non-encrypted form with the attendant risk that such data may be intercepted and read by third parties.

14. Newsletter cancellation

If you no longer wish to receive our newsletter or our advertising e-mails, please click on the “Unsubscribe newsletter” link which appears at the end of all e-mails sent out by us.

15.  Right to information / right of cancellation; further rights of the data subject

You have the right:

• according to Article 15 GDPR to obtain information on the personal data concerning you which we process. In particular, you may obtain information on the purposes of the processing, the category of personal data, the categories of recipient to whom your data has been disclosed, the envisaged retention period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the source of your data if it was not collected by us, and also the existence of any automated decision-making, including profiling and, if applicable, substantive details of how this works;
• according to Article 16 GDPR to obtain without undue delay the completion of your personal data saved by us or its correction if inaccurate;
• according to Article 17 GDPR to obtain erasure of your personal data saved by us, except where processing is required in order to exercise the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest or for the establishment, exercise or defence of legal claims;
• according to Article 18 GDPR to limit the processing of your personal data insofar as the accuracy of the data is disputed by you, processing is unlawful but you reject its erasure and we no longer require the data, and you require it for the establishment, exercise or defence of legal claims or you have filed an objection to the processing of the data according to Article 21 GDPR;
• according to Article 20 GDPR to receive your personal data which you have provided in a structured, commonly used and machine-readable format or to require it to be sent to another controller;
• according to Article 7 Paragraph 3 GDPR to withdraw your consent previously given to us at any time. The result of this is that we may no longer continue to process data based on this consent in the future
• according to Article 77 GDPR to lodge a complaint with a supervisory authority. For this purpose you can generally appeal to the supervisory authority at your usual place of residence or work or at the location of our registered offices.